Gillian Freeman spoke to some of ArtSound FM’s passionate volunteers about what drives them.
Chris Deacon’s soothing radio voice speaks about the trials and tribulations of ArtSound FM (92.7 & 90.3), which celebrates its 25th anniversary this year. He is renowned as the first presenter to go to air on Radio ANU, 2XX, ArtSound FM (and its predecessor, Canberra Stereo Public Radio) and also has extensive experience of public broadcasting in the US and Canada. But it is the 25 plus years he has devoted to ArtSound FM that’s earned him his guru-like status.
As we talk over the phone, I can picture this pioneer of Australian community radio in his element, working from ArtSound’s (former) tiny Curtin studios or conducting outside broadcasts from their funky van (donated to the station in the late-1990s by the Southern Cross Club). Back in the early-1980s, he explains, when there were few FM radio stations in Canberra, a group of writers, musicians and artists (including himself) identified a need for a voice to speak on the arts in Canberra. And so, in 1983, the alternative radio station opened as a place designed by and for musicians, with volunteer artists and musicians providing the fundamental link between the programs and station. In particular, it focused on jazz, folk, blues, classical, world and related music and cultural affairs to encourage an interest in and appreciation of local arts and cultural happenings. ‘Our aim was to establish a distinctive new FM radio station catering particularly to listeners with an interest in local music and arts that had been neglected, or was not often heard, on other radio stations because of restrictive music formats.’
Today ArtSound FM has changed very little in its core mission. Despite a plethora of new radio stations, Deacon believes there is still the same need for the station. ‘ArtSound has become a highly respected member of the local arts community … Because we rely on listeners for a good part of our income, ArtSound has permitted a dramatic expansion in radio arts programming financed by those who want it most,’ he says.
For a non-profit station that is run by volunteers and for over two decades worked out of a shoebox-sized space, the broad and vital range of technical and musical support it has provided to the local Canberra arts community over the years is quite incredible. It undertakes studio recordings, audio restoration and preservation (often linking with national cultural institutions such as the National Archives, the War Memorial and the National Library), CD production, LP and tape digitisation, is a mobile service to the arts community by regularly airing concerts recorded or broadcast live from events such as jazz festivals or from the lawns of the Botanical Gardens, and provides quality music from national and international sources. It also seeks out and promotes new artists by giving them the opportunity to record or air their music live from ArtSound’s studios in Manuka and to distribute it nationally, via its own shared digital satellite distribution network. For its efforts, ArtSound has received numerous national awards for its technical and program excellence.
A key factor in achieving this has been the numerous volunteers who have supported the station over the years. There are currently at least 100 volunteer presenters and behind the scenes workers drawn from a variety of professions. ‘Over the years hundreds of volunteers … have come forward to offer help and advice to ArtSound and be trained in radio presentation. They are not just radio enthusiasts but many are professionals in their own right,’ Deacon says. Indeed, Deacon is not only a skilled jazz pianist, radio presenter and Engineering and Development Manager at ArtSound, but also runs a successful global satellite communications consultancy and was formerly a senior space and communications policy specialist with the Federal Government.
Presenter Jim Mooney has been volunteering for ArtSound for the last seven years. He came to the station with no first-hand experience in presenting but with a great passion for music developed in his younger days while travelling the world as a buyer for David Jones. Often his trips would coincide with the European winter when the arts scene would come alive with concerts, opera and recitals. This sparked an understanding that music played a vital part in being human, which, he says, is apparent if you study the history of some of our older cultures. For example, he says, at the end of the Second World War when Austria was, like many other countries, coming to terms with the destruction of its cities, the Opera House was the first building to be reconstructed. ‘Music occupies a pivotal point in mankind’s ability to become civilised. It enhances the quality of our life,’ Mooney says.
Deacon, too, is motivated by the love of art and the opportunity to reside and work in a city that excels in it. ‘Canberra is a centre for the arts,’ he says. ‘The Australian Bureau of Statistics and other studies … have found that Canberrans spend significantly more on arts activities and products than average Australians. ArtSound believes that … this interest and activity should be reflected on radio.’
Deacon is also passionate about radio as the ideal medium for stimulating the imagination and the human need to be creative. ‘Radio has become an extensive personal and portable information system. It can react well to local needs. Good radio talks about its local community, reflecting the personality of its own people … It is a medium in which one person can write, produce, engineer, act as talent, and come up with the finished product exactly as they want it done, and be hampered only by their own limitations. Few opportunities exist for that kind of expression anywhere else in the media..’
Another key to Artsound’s success is that because the station is a non-profit organisation largely run by volunteers, it is not restricted by advertising or the need to measure its success by listener numbers alone, which often stifles innovation. ‘We don’t just judge success in terms of audience share but maximising individual listener satisfaction is important …and we have a growing list of devotees. If we can activate radio listeners’ homing instinct by appealing to a significant aggregate over the course of a week and they tell us they wouldn’t dare to miss something special on ArtSound FM, then we are reaching the mark,’ Deacon says.
There have, however, been some significant changes to ArtSound over the years. After 17 years of lobbying, the then Australian Broadcasting Authority granted it a new high-powered broadcasting licence in 2000, enabling ArtSound to expand to 24 hour programming seven days a week, with many new programs and presenters. Prior to this, the station was restricted to weekends. ArtSound narrowly missed out on a broadcasting licence in 1985 to a TAB-backed group, 1SSS-FM, following a partially successful appeal to the Federal Court. Ironically, that station went off the air due to lack of support. ArtSound, on the other hand, has kept developing and in 2006, moved to bigger and better premises in Manuka. The ACT Government, through artsACT, refurbished two buildings at the former School of Music Jazz Campus. Other generous sponsorship has come from The Canberra Labor Club. the Canberra Southern Cross Club and ACTEW Corporation. These organisations, and a growing number of corporate sponsors, have demonstrated their confidence in ArtSound’s future by part funding its operations. ArtSound is keen to identify others who share its vision for ‘an arts media centre that many can share and that Canberra can boast about.’
ArtSound is much more than just radio. Since the 1980s it has successfully tendered for a number of prestigious government contracts for activities as diverse as managing the National Carillon, and undertaking digital copying of important parts of the nation’s spoken word heritage, including assignments for the National Film and Sound Archive, the National Library, the National Archives, and recently the Australian War Memorial. Revenues are reinvested back into the organisation to support activities such as the high costs of running its FM service from the best broadcasting sites in the region – Black Mountain Tower and Mt Taylor.
So where to from here? ‘ArtSound can contribute immeasurably to the esteem with which Canberra ought to be held in other parts of Australia and the appreciation of our Canberra artists, which is so greatly deserved,’ Deacon says. ‘The technology and economics of communications offer the possibility of making the Canberra Symphony Orchestra, the jazz students of the Canberra School of Music, or the poets at ‘The Gods’ café as readily available in Broome or Braidwood as in Canberra, and hence multiply existing audiences for arts and cultural events. We have already done this with several programs distributed nationally by satellite each week.
As for programming innovation, ArtSound plans to extend arts coverage into the region by establishing arts correspondents in the various population centres within its adjacent NSW reception area. It also has ambitious plans to move into internet-based non-broadcast services such as multicasting to audiences in hospitals, nursing homes and retirement villages with targeted content for older Australians.
We have only just begun to scratch the surface and to explore more fully the artistic possibilities of the medium.’ Mooney adds: ‘The sky’s the limit. The station has the potential to be the nation’s finest community radio service.’
Based on an original article written in 2003 for the Canberra Times Muse Magazine by Gillian Freeman, a freelance writer who also works at the Australian War Memorial. Updated by ArtSound FM in May 2009.